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Step counts could be worth cash

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Like many people recently, I have bought a Fitbit and am now motivated to reach 10,000 steps a day (which, ahem, is not the same as saying I will always attain that goal). However, I'm not the only one who might be interested in how many steps I take - my doctor and insurance company would surely appreciate knowing that as well.In fact, all sorts of firms, including medical and actuarial companies and retail [...]

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