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Men and women treat food differently, or why yogurt is feminine and meat is masculine

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A Yoplait Strawberry commercial, released in June, shows a slender brunette dancing around a pink cottage. "Good news, everybody," she coos in a French accent. "There is now 25 percent less sugar!"An Arby's advertisement, which hit the airwaves the same month, features a no-fuss platter of sizzling bacon. A deep, authoritative voice that could belong to a five-star general proclaims: We have the meats. [...]

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