Turns out the talking heads — the ones who have studied us and written books about our behavior — say you and I aren't so interested in slick marketing anymore.We're drawn to the imperfect. We think the video shot on your iPhone signals the message is more homegrown, less manufactured. Sure, we can still be pulled in by a glossy advertisement or just the right commercial, but in this over saturated world of ours the average Joe is looking for something authentic. Something real to believe [...]
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