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Healthy Steps: Does dangling a carrot for patients work?

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Patricia Alexander knew she needed a mammogram but just couldn't find the time."Every time I made an appointment, something would come up," said Alexander, 53, who lives in Moreno Valley, California.Over the summer, her doctor's office, part of Vantage Medical Group, promised her a $25 Target gift card if she got the exam. Alexander, who's insured through Medi-Cal, California's version of the Medicaid program for lower-income people, said that helped motivate her to make a new [...]

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