“I’d like to teach the world to sing in perfect harmony...” Do you remember that song? It’s simple message of love, hope and togetherness helped sell a lot of Coca-Cola in the early 1970s. The song was performed by The Hillside Singers and featured a multi-cultural gathering of young singers spread across a hill.The “Buy the World a Coke” campaign was a major success on many levels. It put The Hillside Singers on the Billboard Hot 100, where the [...]
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